UMO – Var finns hjälp att få? (65 sek) from
Jakob Westman on
Vimeo.
We were asked to design and produce three characters be used both on posters and in an animation. UMO is a website for young people in Sweden with information about sex, health and relationships. The subject for this campaign is is mental health and self-esteem issues. More photos and full credits below.
Client:
UMO.seHead of Communication: Liselotte Nordh Rubulis
Agency:
KärnhusetPlanner/Project Manager: Erik Thorsén
Account Manager: Johan Henriksson
Art Director:
Jakob WestmanCopywriter: Paul Martinsson
Production Manager: Felicia Helldén Rhodin
Character Design: Felt Mistress
Louise Evans & Jonathan Edwards
Production: BLA Stockholm
Director/Producer: Petter Lennstrand
DP/Set Designer: Robert Komarek
Animator: Elinor Bergman
elinorbergman.comPost: Tomas Näslund
Music/Producer: Patrik Arve
Vocals: Britta Persson
Lyrics: Jakob Westman
Voice-over: Åsa Sandler (UMO)